Genesis Head Designer: Our SUVs Have No Design Benchmark

Opinion

The Genesis brand has been on a roll lately. After debuting three sedans in three years—including the G70, the 2019 MotorTrend Car of the Year—Genesis is now looking to expand its lineup with SUVs. The GV80 Concept, which debuted at the 2017 New York auto show, was the first SUV ever to be seen from Genesis, and the production version could be ready next year. We talked to Luc Donckerwolke, the newly appointed chief design officer of Hyundai Motor Group, at the L.A. auto show about the upcoming SUVs from the luxury brand.

The GV80, which should compete against the BMW X5 and Mercedes-Benz GLE, is expected to arrive as a 2021 model, and its design is finished. Donckerwolke added that we should expect its styling to stay close to the concept from New York, which featured a futuristic look with clean and crisp lines.



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The Genesis GV80 concept

“Just to give you an idea, the same design team that designed the GV80 concept [also] designed the production model,” Donckerwolke said. “So what you’ve seen it’s basically the design. Again, it’s more mature, it has more quality and more functionality applied to it, but it’s basically designed.”

Donckerwolke also said that we should expect a different design flavor in Genesis’ two upcoming SUVs. The GV70 could compete against the Volvo XC60, BMW X3, and Mercedes-Benz GLC, and like the G70 sedan, it could bring more sportiness to the lineup.

“And the two SUVs will also have—like the G90, G80, G70—their own personality, and so the GV80 is the bigger one. There will be another one, which will be more sporty, more emotional, but we will play the same strategy. Each car will have its own identity,” he said. The designer also alluded that there’s another SUV coming, and we’ve heard rumors about a compact crossover joining Genesis’ lineup.



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