Marketing

Chuck Cook knew exactly what he wanted for his 90th birthday. When he picked it up at Cecil Clark Chevrolet last week, the Florida dealership threw him a party. Cook bought the store’s first 2021 Corvette, a Torch Red midengine C8. It’s the Air Force veteran’s fourth Corvette over 40 years. “This is my birthday
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DETROIT — General Motors is rebranding itself this week to invoke visions of blue skies ahead and promote its commitment to electrification. GM will launch a redefined corporate marketing strategy centered on EVs and will modernize its logo with a sky-blue hue and lowercase letters. “There are moments in history when everything changes. Inflection points.
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DETROIT — Ford Motor Co. on Saturday will begin running new 30- and 60-second ads that stress unity following riots this month at the U.S. Capitol that left 5 dead. Called “Builders,” the spots focus on the ability of Americans to come together and create, featuring images of construction workers, nurses, firefighters and other volunteers.
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Pinterest users are known to be planners, with some using the platform to create vehicle wish lists that they hope to turn into reality one day. Digital Air Strike, a digital marketing agency, is helping dealerships pursue Pinterest’s affluent users as they build digital boards showing interests that can include wedding dresses and food as
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Nissan’s strategy of pulling back from rental fleet sales is being put to the test as retail sales decline among its dealers, along with much of the rest of the U.S. industry. Faced with tumbling sales, a diminished brand image and frustrated dealers, Nissan is on a course to pursue profit margin over market share.
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DETROIT — General Motors, starting next week, will redefine its corporate image and marketing strategy to better align with a commitment to electrification. The new corporate marketing strategy will be centered on electric vehicles, and the GM logo will be modernized with a sky-blue hue and lowercase letters. “There are moments in history when everything
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With the promotion this week of Lisa Materazzo to group vice president for marketing at Toyota Motor North America, 2015 Automotive News Rising Star Vinay Shahani has taken over Materazzo’s previous position as head of marketing for Lexus. Shahani, 46, who previously was vice president of integrated marketing operations at the company, joined Toyota in
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Let’s face it: Any good news in 2020 was welcome. It was a hard road. Yet stories emerged this year that highlighted extraordinary efforts companies throughout the industry took to support local communities. That should be no surprise. It’s emblematic of what happens in the auto industry; When the going gets tough, its people come
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Toyota’s Lisa Materazzo and Ford’s Suzy Deering take on new jobs Monday, Jan. 4. They are the latest in a growing list of female marketing chiefs at some of the biggest auto brands in the U.S. Key appointments within the past 20 months: Lisa MaterazzoToyotaBecomes vice president of marketing for Toyota Division on Jan. 4,
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It’s been 31 years since Chevy Chase starred in “National Lampoon’s Christmas Vacation.” But Ford is banking that the slapstick holiday flick carries enough relevance today to give its new electric Mustang a jolt. In a new ad released this weekend, Chase, now 77, reprises his role as the bumbling Clark Griswold. Along with Beverly D’Angelo,
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Northtown Automotive Cos. is the “official automotive dealer of the Buffalo Bills.” But with the Bills having their best season in 25 years, Northtown also has become known as the team’s unofficial trash talker. The group, which sells new vehicles from Fiat Chrysler Automobiles, Honda, Toyota and about a dozen other brands, uses a electronic
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“Saturday Night Live” apparently isn’t a fan of those ubiquitous year-end commercials that urge consumers to give their loved one a luxury car topped with a giant red bow. The long-running sketch comedy show took aim at Lexus‘ annual Christmastime campaign with a parody showing a family argument after the husband (“Nathan,” played by Beck
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When Christenson Chevrolet went away last year, so did Santa Claus. The dealership in Highland, Ind., near Chicago, had put up a 20-foot fiberglass Santa every year for decades. It even started bringing him out of storage for an annual “Christmas in July” sale. But that stopped after the Christenson family sold their store to
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Matt Stuckey is signing more checks these days — and that’s a good thing. At the beginning of October, the Stuckey Automotive dealership group that has Ford, Subaru, Buick-GMC and Mitsubishi stores in central and small-town Pennsylvania pushed an effort to buy consumers’ vehicles outright — even if someone wasn’t looking to trade in or
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The newest Jeep Wrangler Rubicon has a button-operated steering system and a powerful axle-articulation suspension. It also might break if you step on it. It’s the first-ever Jeep model from Lego, made of 665 pieces and designed in partnership with Fiat Chrysler Automobiles to replicate some features as closely as possible. It’s available starting in
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The pandemic has caused great disruption in the auto industry, but retailers and automakers posted massive third-quarter profits. How can this be? Less inventory. Consumer demand rebounded quickly after the initial shock from the pandemic. Supply, however, has been slower to return as factories had to reduce production because of COVID-19. The reduction in inventory
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There’s no Operation Warp Speed for national distribution of electric vehicles. Every brand is on its own, and how each goes about it says as much about the brand’s relations with retailers as its commitment to cleaner personal transportation. At issue is who should pay for facility upgrades required to sell and service EVs. Last
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Polestar’s vegan upholstery earned the electric vehicle brand a starring role in the 40th anniversary celebration of the country’s biggest animal rights group. A Polestar 2 is the top item up for bid in an online auction being held this month by People for the Ethical Treatment of Animals. The car’s seats are covered in
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With the hiring of former Jaguar Land Rover and Aston Martin marketing veteran Laura Schwab, Rivian CEO RJ Scaringe is banking on his growing cadre of seasoned automotive industry professionals to deliver him a smooth launch of the company’s first vehicles. This year, Scaringe has filled his executive roster with at least a half-dozen senior
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DETROIT — General Motors has corrected an online advertising campaign that overstated the capabilities of its Super Cruise driver-assist system. This week, ads for the system, available on a growing number of Cadillac vehicles, appeared with a headline that said “Cadillac Super Cruise – Experience Autonomous Driving.” But the system is not autonomous. It always
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Since taking the wheel of Kia Motors Corp. in April, CEO Ho Sung Song has been positioning the South Korean automaker for a new era of industry upheaval. Under Kia’s five-year business plan unveiled this year, Song, 58, wants to make the company a global leader in electric vehicles, branch into so-called purpose-built vehicles and
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Last March, Manheim was set to host a large event at its Pennsylvania namesake site to celebrate its 75th anniversary. There was to be an overview of the auction’s history, a special sale with more than 600 vehicles, and company leaders would be on hand to discuss the vital role the used-car market plays in
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