DETROIT — Hyundai Motor America isn’t striking a new sponsorship deal with the NFL when its four-year partnership ends after this season, clearing the way for another automaker to take the mantle. Hyundai Motor America CMO Dean Evans confirmed during the Detroit auto show that the automaker doesn’t have any plans to re-engage with the
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DETROIT — General Motors extended its run as the top manufacturer to a fourth year in IHS Markit’s Loyalty Awards program, with Ford customers again showing the most loyalty to a specific make. IHS cited GM’s focus on customer experience and a diverse product lineup. “GM has a broad product portfolio that supports the longevity
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Editor’s note: All stories on our website are available to nonsubscribers this week. Register here for free subscriber-level access. DETROIT — Chevrolet will stop airing its most recent “Real People, Not Actors” TV ad that claims the brand has better reliability than Toyota, Ford and Honda, among other brands. The commercial has been pulled nationally
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ATLANTA — The about-to-launch Mercedes-Benz A-class sedan is about to get an A-class introduction to America. Mercedes’ newest model and hopeful millennial magnet will be the star of the automaker’s Super Bowl commercial. The game is set for Feb. 3 at — appropriately enough — Mercedes-Benz Stadium in Atlanta, also the home of the German
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In simpler times, dealerships sent a broad advertising message through local media. Then they gauged success based on how many people visited the showroom carrying a copy of their local newspaper, said Darin Wade, general manager of Krause Auto Group with two stores in the Atlanta area. If the Internet helped light a fire incinerating
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Many car shoppers don’t realize just how much damage floodwaters do to a vehicle. That represents a problem—not just to the owner of a car or truck that falls victim to a catastrophic flood, but to prospective buyers unaware of the vehicle’s history. The risk of flooded vehicles on the market affects everyone looking for
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Front 3/4 view of 2012 Honda CR-V Concept World debuts for new concept and production models typically happen at premier auto shows, like the North American International Auto Show, the Tokyo Motor Show or even the IAA (more commonly known as the Frankfurt Auto Show). The Orange County International Auto Show, held annually in Anaheim,
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TORONTO — Unifor members on Wednesday morning formed a blockade outside of General Motors’ Canadian headquarters in Oshawa, Ont., to protest the automaker’s plans to end production at a nearby assembly plant. Unifor President Jerry Dias said the union’s members would prevent GM Canada employees from entering the building. The move is in response to
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Texas dealer Charlie Gilchrist calls the lack of qualified technicians one of the greatest challenges facing auto retailers today. The incoming chairman of the National Automobile Dealers Association also is concerned about consumer affordability and maintaining profit margins as new-vehicle sales slide. Gilchrist, 63, is president of Gilchrist Automotive, which sells nine brands at five
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During Wes Lutz’s year leading the National Automobile Dealers Association, he challenged the notions that people will no longer buy personal vehicles, that autonomous vehicles will eliminate traffic fatalities and that dealers have to be dragged into the electric vehicle revolution. “Question the hype” was Lutz’s advice. The Michigan dealer and outgoing NADA chairman said
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DETROIT — Cadillac is re-entering sports sponsorships with a multiyear deal with the PGA of America. The three-year agreement makes the General Motors luxury brand the official vehicle of the PGA of America, PGA Championship, KitchenAid Senior PGA Championship and KPMG Women’s PGA Championship. The deal includes on-site marketing, usage of vehicles for players as
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Barrett-Jackson has claimed its largest-grossing Scottsdale auction in the company’s history this year, raking in a total of $131.6 million in vehicle and memorabilia sales over the week-long auction. Over 1,800 vehicles traded hands, representing more than $118 million and a sell-through rate of over 99 percent, helped along by Barrett-Jackson’s no-reserve policy on most
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With the 2019 3-Series, BMW continues to treat smartphone compatibility as a hostile takeover. But it spreads joy in the form of comprehensive if pricey options. All told, it’s a good value, too. We give it a 7 for features, knocking it down a point for slapped-on charges for smartphones, but adding points for value,
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The RDX’s A-Spec badges promise sportier performance than the average luxury crossover, connecting the new model to the original RDX better than the previous generation ever did. A 272-hp 2.0-liter turbo-four powers every 2019 RDX, but it’s not the engine’s extra 20 horses over Accord 2.0s that intrigues us. Multiple editors have complimented the RDX’s
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